As a business owner, it’s important to know how your customers are finding you. Call tracking can help you do that by providing call statistics on which marketing campaigns are generating the most calls. This data can be used to make informed decisions about where to allocate your marketing budget and improve your overall marketing strategy.
In addition, it can be used to measure the performance of your sales team. By tracking which marketing campaigns are generating the most calls, you can see which ones are converting at a higher rate. This data can be used to fine-tune your sales process and make sure your team is working efficiently.
Keep reading to learn more on how it can benefit your business. In this guide, we’ll cover:
- What is call tracking?
- How does it work?
- The benefits it for businesses
- What to look for in a call tracking solution?
- Questions to ask call tracking providers
- How to get started
What is call tracking?
Call tracking is a technology that allows businesses to track and collect data on incoming phone calls. This data can be used to assess which marketing campaigns are generating the most calls, measure the performance of your sales team, and more.
There are two main types of call tracking:
Forwarding numbers
These are static phone numbers that are assigned to a specific marketing campaign. When a customer calls the number, it is forwarded to your main business line. This allows you to track how many calls each campaign generates.
Dynamic numbers
Dynamic numbers are unique phone numbers that are generated instantly and can be used for a variety of purposes. For example, you can use dynamic numbers to track which website visitors are calling your business or route calls to different call center agents based on the caller’s location.
How does it work?
Call tracking works by assigning a unique phone number to each of your marketing campaigns.
Let’s say you work at a tech company that offers cloud PBX solutions and wants to track the effectiveness of your latest online ad campaign. You could create a unique forwarding number for the campaign and include it in your ad. When customers call the number, it is forwarded to your main business line and you can track how many calls are generated by the campaign.
Benefits of Call Tracking
There are a number of benefits that call tracking can offer businesses, including:
Increased ROI
It is one of the most effective marketing strategies to boost sales and increase ROI. By tracking which marketing campaigns are generating the most calls, you can invest more in the campaigns that are working and cut back on the ones that are underperforming.
Improved sales performance
Call tracking can help you measure your sales team’s performance by tracking things like call duration, conversion rate, and more. Let’s say you run an affiliate marketing program and want to track which sales agents are generating the most leads. By tracking call data, you can quickly identify top performers and reward them accordingly.
Better customer service
It can help you route calls to the right virtual call center agent based on the caller’s location or needs, resulting in improved customer service.
Increased insight
The data generated as a result of call tracking can provide a crucial insight into business marketing and sales strategies. Suppose you own an open source data warehouse company and want to track which keywords are driving the most calls. By analyzing call data, you can identify the keywords that are performing well and adjust your marketing strategy accordingly.
What to look for in a call tracking solution
When choosing your preferred solution, there are a few things to keep in mind:
- Ease of use: The solution should be easy for you and your team to use and understand.
- Features: Some solutions also offer features like call recording, call routing, and VoIP integration.
- Reporting: Ensure that the solution you choose offers detailed reporting so you can track progress and see where improvements need to be made.
- Support: Excellent customer service and support is extremely vital.
- Pricing: Make sure that the solution you choose fits your budget.
Questions to ask call tracking providers
Before signing up for a call tracking service, be sure to ask the following questions:
What features are included in the price?
You should be looking out for features like recording VoIP calls, call forwarding, number porting, and more. Some can track virtual phone numbers, while others may be able to provide vanity phone numbers. So be sure to have a good understanding of what you need before reaching out.
Is there a minimum contract period?
Some providers require a minimum contract period, such as six months or one year. If you’re a small business, you may not need all the features that come with a long-term contract, so make sure to ask about this before signing up.
What is the cancellation policy?
Don’t hesitate to ask about the cancellation policy in case you need to cancel your service for any reason.
How long does it take to set up the service?
You should be able to get started with call tracking quickly and easily If you already have your numbers set, it can take only a few minutes to complete the whole procedure.
What kind of support is offered?
From FAQs to live chat and phone support, make a request about the level of customer support offered by the call tracking provider.
How to get started
Here’s a 7 step guide to get you started:
Step 1 – Choose a call tracking solution
There are a number of solutions on the market, so take some time to compare your options and choose the one that’s right for you.
Step 2 – Set up your account
Setting up your account is quick and easy. Simply sign up for an account and follow the instructions.
Step 3 – Create your first campaign
To create a campaign just choose a name, select the type of phone number you want to use, and enter your destination number.
Step 4 – Generate your tracking numbers
Once you’ve created it, you’ll need to generate your tracking numbers. This is usually done automatically by the call tracking solution.
Step 5 – Add your source and tracking numbers to your campaigns
The next step is to add your tracking numbers to your marketing campaigns. This can be done by adding them to your website, landing pages, ads, and more. If you use a PBX (private branch exchange) system, you can record the PBX number as the source for your call, and the tracking number as the destination.
Step 6 – Start tracking your calls
Once you’ve added your tracking numbers to your campaigns, you can start tracking your calls. Call data will be collected and stored so you can see how each campaign is performing.
Step 7 – Analyze your results
The final step is to analyze your call data and make changes to your campaigns based on what you see. This will help you to improve your ROI and make better marketing decisions.
Final Thoughts
So there you have it.
Call tracking is a powerful tool that can help businesses of all sizes to track their calls and improve their marketing and sales efforts. By understanding how callers found your business, you can make better marketing decisions and improve your ROI.
If you’re ready to get started with this solution, choose a reputable one and follow the steps in this guide. Good luck and happy tracking!
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